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An Arrow Video blu ray release of Giants and Toys (directed by Yasuzo Masumura) , a satire of the Japanese corporate advertising industry in a post-war consumerist era.
As a new recruit to the marketing department of World Caramel, fresh-faced graduate Nishi (Hiroshi Kawaguchi) is eager to impress his ambitious and hard-nosed boss Goda (Black Test Car's Hideo Takamatsu), even if it strains his relationships with his college friend Yokoyama (Koichi Fujiyama) and budding love interest Masami (Michiko Ono), who work at the rival companies of Giant and Apollo.
With World's lead over its competitors slipping badly, the two spot a chance to get back in the race in the shape of the pretty but unsophisticated 18-year-old, Kyoko (Hitomi Nozoe).
Making its worldwide Blu-ray debut, this lurid adaptation of the award-winning 1957 novel by Ken Kaiko is considered a landmark in Japanese film history and a key work by Yasuzo Masumura (Blind Beast, Red Angel), one of the country's most highly acclaimed directors of his generation.
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